Cookies policy

How we use cookies

Our website uses cookies to distinguish you from other users of our website. As well as helping us to provide you with a good experience when you browse our site, it also helps us to improve our site too. 

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer, if you agree. Cookies contain information that is then transferred to your computer's hard drive. 

We use the following types of cookies on the NSPCC Letter For Santa (LFS) website:

  • Strictly necessary cookies: These cookies are needed for the operation of our website. For example, they include cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical or performance cookies: These allow us to recognise and count visitor numbers and to see how visitors move around our website when they're using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies: These are used to recognise you when you return to our website. This enables us to personalise content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We use this information to make our website, and advertising, more relevant to your interests. We may also share this information with third parties for this purpose.

The following table contains more information about the individucal cookies we use and their purposes: 

Strictly necessary cookies

Cookie title

Cookie name




Used by the .NET framework to identify the same session across postbacks.



Used by the .NET framework. It enables the site to maintain an anonymous user ID to track unique users within a session without them logging in or otherwise identifying themselves.



This cookie is essential for the operation of our website and is used to verify a visitor’s identity in order to prevent fraud.



Allows your session to work on our load balanced servers.


Analytics and performance cookies

Cookie title

Cookie name


More information


 _adal_ses, __adal_cw, __adal_id, __adal_ca

Tracks the pages you view across multiple visits to our site when making an online donation to the NSPCC. All user data is anonymous.

For more information, please see Adalyser’s Privacy Policy 

This is a third party cookie (find out more in the third party cookie section).

Google Analytics


__ga, gat_UA-7775226-1, _gid, _gali,_dc_gtm_UA-7775226-1, _gcl_au


We use this to understand how the site is being used so we can improve the user experience.  User data is all anonymous.

Google Analytics privacy policy

This is a third party cookie (find out more in the third party cookie section).



Cookie title

Cookie name


More information


twitter_sess, ct0, external_referer, gt, guest_id, personalization_id

These cookies are used by Twitter to display the NSPCC's Twitter feed on our website.

Twitter Privacy Policy

This is a third party cookie (find out more in the third party cookie section).



Cookie title

Cookie name


More information

 Google Doubleclick


We use Google Doubleclick for conversion tracking purposes, to track the performance of our own AdWords and display advertising campaigns. If you visit certain pages on our website, Google and the NSPCC will be able to tell that your visit was a result of a click on one of these ads.

You can view how Google uses cookies in advertising and you can manage the Google ads you see and opt out of Ads Personalisation through Google’s Ads Settings. You can find out more about their privacy policy and get tips and tools on privacy and safety

This is a third party cookie (find out more in the third party cookie section).

Amazon DSP


We use Amazon’s remarketing and conversion pixel to better reach our intended audience and measure the success of our advertising campaigns.

Please see Amazon’s privacy policy here.

This is a third party cookie (find out more in the third party cookie section).


__atuvs, __atuvc, loc, mus, uvc, uid, um, di2, na_id, sshs

AddThis is a social sharing tool that we use on our website that allows you to bookmark or share an item through social media channels, such as Facebook and Twitter.  AddThis is owned by Oracle and collects information from the device you use to access a website, such as device ID. Oracle and their customers and partners may use this data to show you personalised advertising.

Please see privacy policy for more details

 This is a third party cookie (find out more in the third party cookie section).


Third party cookies

Please note that the following third parties may also use cookies and may include, for example, advertising networks and providers of external services like web traffic analysis services.  These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies:

We use the following third-party cookies:

  • Adalyzer
  • Google Analytics
  • Twitter
  • Google DoubleClick
  • Amazon DSP
  • AddThis

Controlling cookies

You can manage the use of non-strictly necessary cookies through our cookie management tool, including third party cookies. This tool enables you to provide consent for each of these categories of cookies to be set on your device or hard drive and withdraw your consent at any time. To provide your consent click on 'This is okay'. To withhold your consent or change your preferences in the future, click on 'No customize' and select your preferences. Details for these privacy policies as shown in our cookie policy for further information.

Most internet browsers automatically accept cookies unless you change your browser settings. If you wish to restrict, block or delete the cookies which are set by any websites, you can generally do this through your browser settings. These settings are usually found in the 'options' or 'preferences' menu of your internet browser.

Please note that if you set your internet browser preferences to block all cookies, you may not be able to access all or parts of our Letter for Santa site.

Find out more about cookies, including how to see what cookies have been set and how to manage and delete them.